The Chinese Name brand Strategy Advancement Committee to was selected in 2007 in September 10, 2007 the China famous brand goods 800 product to carry on the public announcement, the children's clothing, the nuptial dress evening dress and so on was on the post list of successful candidates for the first time, young pig Ban Na and so on 6 children's clothing brands became domestic first batch happily attain the Chinese name brand laurel crown children's clothing enterprise, rewrote the children's clothing industry zero name brand history thoroughly. Regional mainstream media and profession related media to by young pig Ban Nawei head's 6 servant boy loaded choose Chinese name brand this event to carry on the report. The sense of smell keen media already realized this news to say regarding the domestic apparel industry development has the suitable impulse, contains the huge opportunity and challenges severely unprecedentedly, industry in had as if already resounded through the bugle which the Chinese children's clothing army marches forward fills people with enthusiasm. Many experts, in the children's clothing industry senior official in has carried on thoroughly, after the critical analysis, to the domestic market obtains a viewpoint, that will be the children's clothing will be an apparel industry development new point of growth, its development speed will be higher than the adult attire by far. Chinese Clothing Association Vice-chairman Feng Dehu also once pointed out: After several year development, the men's clothing, the female attire already advanced to road of the brand development, strengthened the brand construction the present to the children's clothing time.
Two years ago, the domestic two big leisure brand has promoted own children's clothing brand successively, with the aid of relatively was already mature in the brand and the suitable management idea and the channel, these two children's clothing brand already had the suitable popularity, also has repeatedly set the record of the arrogant person's sales volume. These successful cases no doubt are worth the successor using for reference, however also has the very strong particularity. Then, completes the leisure to install certainly can complete the children's clothing? This kind develops the market in the children's clothing domain and with makes the father brand the experience the hypothesized management design, the marketing idea grafts on the children's clothing, obtains the successful phenomenon finally, some professional for it crown by a ten fractal elephant's name: Grafting. So-called grafts has two meanings at least: Grafts the law to cause the child brand in the brand management, aspects and so on market marketing little to take many tortuous paths, from a high beginning involvement children's clothing profession; But will have in many specialties is short. Looked that resembles a bright market, has the possibility undercurrent to surge very much. Increases the brand consciousness to must the brand culture construction, lets the consumer acceptance its culture idea is the modern clothing product wins the market the important condition.
At present the domestic children's clothing enterprise brand culturing condition is actually unoptimistic--Regardless of from Zhejiang, Guangdong, children's clothing base's and so on Fujian region cultures looking from the single enterprise internal cultural reconstruction, still had the disparity, the domestically produced children's clothing brand culture promoted the call surged wave upon wave. Some experts pointed out that the domestic children's clothing design lacks to the child physiology characteristic research, the design and the market comes apart, the market information is impeded, these reasons cause our country children's clothing brand to have anemia symptom. Therefore, is expanding day by day the children's clothing market and the domestic children's clothing existing development condition became the contradiction which a pair compromised with difficulty, children's clothing's original design insufficiency, the low price competition and so on already did not adapt the market development to need. The children's clothing field public figure has drawn such conclusion in many year fumbles and the inquisition--Enhancement brand consciousness and the industrial upgrading are the children's clothing industry development two big philosopher's stones. This conclusion's production will start the unrest which without doubt the domestically produced children's clothing brand construction and the industrial culture promote, expedites childbirth many high grade, high grade, personalized children's clothing market pet.
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