unique toddler toys Clothing's foreign trade present situation research

    Abstract: This article from our country foreign trade clothing's brand, the design technique, aspects and so on marketing carries on the analysis, the union present our country foreign trade clothing's present situation, proposed that promotes countermeasure which and suggestion our country foreign trade clothing develops.

China's clothing divides into the Chinese-style suit and the western-style clothing two broad headings. China's apparel industry has two very importantly first: The world first clothing makes the great nation as well as the world first clothing the export powerhouse. But, has a such view regarding the Chinese clothing's foreign trade present situation is: The Chinese man-made 100,unique toddler toys,000,000 pants trade a Europe's airplane. This is present our country clothing profession international competition ability bad manifestation. Under economic globalization's situation, the clothing profession's competition intensifies day by day, this to our country clothing profession is not only the new opportunity and the challenge, simultaneously is also China from the clothing great nation construction clothing powerful nation key.

    First, Chinese foreign trade clothing's present situation

    (1) our country clothing profession brand does not have the scale

    In recent years, Our country Clothing Enterprise's brand consciousness, although strengthens unceasingly, but Chinese clothing profession at present also only then limited several Chinese well-known trademark, but also lacks the international clothing brand in the true sense. The Chinese clothing profession is maturest and has the international competitiveness slightly, when is the men's clothing and the down clothing, for instance Shanshan, elegant Gore, seven wolves, Bosideng, the US Tess nation prestige and so on well-known brand, has concentrated several To be listed, their brand strength is strong, the scale and the competitive power are in the clothing profession front row. But generally speaking, profit ability is too low. Is mainly carrying on the competition through the low cost superiority with the international brand.

    (2) our country dress designing level is low

    Our country clothing profession's international competition ability is low, mainly manifests in the design level is low. Our country clothing the question which exists in the dress designing aspect is mainly the imitation, the plagiarism, the domestic general brand plagiarism domestic big brand, the domestic big brand plagiarism overseas brand,kids clothing, the Chinese clothing profession plagiarism becomes common practice. This is also the Chinese fashionable clothing is most greatly sorrowful. The inexpensive labor force and the huge market cultivation international brand and support the overseas designer the awkward truth. The domestic many large-scale clothing enterprise, in fact is the typical processing enterprise, its productivity is relatively strong, designed capacity and marketing ability are relatively weak. The dress designing level low is our country clothing international competitiveness bad primary cause.

    (3) our country clothing product added value is low

    The Chinese foreign trade clothing generally speaking holds the very heavy component in the world, this kind of component is completely refers to the quantity the stack, but in archery target stratification plane also by far insufficient. That is our country foreign trade clothing only renumbers the quantity, not Heavy tar quantity. This mainly manifests in our country clothing profession is low technical threshold as well as in the inexpensive labor force situation makes the inexpensive commodity, moreover our country clothing many profession low level building redundant project, therefore,smocked children's clothes, does not have the added value nearly.

    (4) our country clothing market sale network

    Because clothing's designed capacity is insufficient, < superior wheat electronic commerce paper > has also limited Our country Clothing Enterprise's market development strategy. Great wild goose star gram vice-president Lu Xiaohu pointed out that the Chinese present clothing brand and the overseas advanced brand compare, the biggest difference lies in supplies chain's difference. Our many brands open a shop as soon as quantity frightens you to jump, 6000, even the goal is 10,000, but in fact this kind of goal cannot the long-lived. The brand competition is not wins depending on the shop area, the true win depends supplies the chain, the conformity whole world biggest manufacture supply chain, as well as development stronger and stronger physical distribution supply chain. Our country clothing profession the method aspect which rises in value in the marketing technical aspect and the service is quite defective.

    Second, develops the Chinese foreign trade clothing's strategy

    (1) foundation brand superiority, enhances the international competitiveness

    The brand is one kind of intangible asset, is the product added value general name, is an enterprise and the product complex compound, it has covered enterprise's innovation ability, the business management, the market localization, the marketing service and so on various comprehensive characteristic. Founds the independent brand is the clothing profession moves toward the global increment chain high-end the way that must be taken. The clothing brand's core competitiveness, lies in the product innovation and the product quality, simultaneously completes the consumer in the brand localization to locate, take satisfies the consumer group to want the degree to seep as the central idea to from the product design to the production, the sale, arrives at the post-sale service again each link, lies in manifests the quality by the detail, manifests the connotation by the culture, lies in meets the consumer multi-level needs the use values. Has the core competitiveness brand, enhances our country clothing's international competitiveness.

    (2) enhancement design level, increases the added value

    The clothing product's added value enhancement and strong trend brand's rising, is 1.2006th the year my clothing and the appendix export I clothing export trade sustained growth power amounts to 94,830,000,000 US dollars, grew 160%. related data compared to 2001 36,538,000,000 US dollars to demonstrate, in 2001 our country clothing and the appendix export competitive power index was 0.93,2006 year is 0.96,2007 year 1~ in May is 0.97. Our country Clothing Enterprise should to get rid of the brand to lack the international cognition, the product competitive power was weak and the brand added value extremely low present situation, from passive imitation processing enterprise to brand management enterprise's multiplex development. This to talented person's level, the structure and the usability, set a higher request. Therefore, our country clothing profession should strengthen the personnel training pattern the research, forms one batch of specialized qualities to be high, the beginning ability strong multi-skill clothing talented person troop, raises our country clothing's design level, is our country clothing profession following development instills the strong power.

    (3) strengthens the market marketing ability

    The 21st century's competition supplies between chain's competition, strengthens the industrial supply chain management to become the worldwide basis enterprise to further enhance the competitive power the strategic choice. Develops our country foreign trade clothing's market marketing ability, may realize through Internet's electronic commerce. Because electronic commerce it has causes the trade flow to simplify, can go beyond the space and time limit, the cost is low and profit big and so on characteristics, becomes the 21st century various countries economy new point of growth. To the clothing profession, the enterprise and to individual consumer, B to B, B to C electronic commerce develops and realizes the condition basically mature, the country is increasing the holding of law dynamics, must therefore strengthen it to develop and to realize, promotes its application and the promotion.

    - three, the conclusion acts according to our country foreign trade clothing's present situation, must enhance our country foreign trade clothing profession the international competitiveness, must enhance the clothing profession comprehensively the product quality, the clothing culture, the design level, the craft and the equipment level, the management level, the talented person quality, the informationization degree and collective services ability, the instruction profession technological progress, the advancement enterprise's advance in technology, leads the overall industrial upgrading. Promotes this profession technology, the innovation, researches and develops ability independently the enhancement, high tech development and productivity thorough.