The well-known brand product net will sell has become in the future one of electronic commerce tendencies, to be how balanced between the electronic commerce platform and the entity shop contradiction, will be suspends in front of many enterprise's examination questions
Recently, Miss Li wanted to change the shopping way, purchases pair of sandals through the network. Is washing the valuable commercial city, she has found brand hundred Li who oneself compare the favor, the above shoes are dazzling, to fear that buys the sandals not to fit well, Miss Li took down two section of models which especially oneself settled on, the preparation arrived at the market to try the first type.
What may make Miss Li disappointed is, she had not found herself in the commercial city special counter in two model of shoes which on-line settles on,（Related Articlesbaby doll lyrics The clothing powerful nation has）, because does not have the type shoes to be possible to try on, the net buys the incident to be also compelled to put aside. Miss Li feels somewhat puzzled, since is the identical brand, why on-line sale's commodity couldn't find in the market special counter. Was actually has met the village in a mountainous area brand, on-line and the special counter product line was dissimilar? Therefore, Miss Li has dialed this version's brand hot line.
Under the line political line the product has the difference
Reporter through registers washes the valuable commercial city, took the personnel with hundred Li flagship shop's guest to have the contact. The guest takes the personnel to introduce that this net shop is hundred Li group's official straight camp net shop, the net shop sale design is mostly consistent with the special counter design, but has the part is to satisfy the network customer demand design development the network to specially sell the funds specially, because also has some designs the region customer demand to be different, has the sale in certain cities, moreover some cities have not sold, will therefore present the individual commodity the phenomenon which could not find in some city's special counter.
Washes the valuable net's related person in charge also to indicate that before the brand enterprise moves into washes the valuable commercial city, to be able to undergo the strict business authentication, the request registration company business license, meanwhile must write up the brand authorization proof completely, after the authentication, only then may wash the valuable commercial city to carry on the product sale.
The traditional brand touches the net in abundance
In the past's several years, many well-known brands were being busy at the circle place, densely covered national marketing channel. At the present, puts together the entity channel after greatly, many enterprises change in abundance the vision the network marketing, starts in the network the layout, attempts through to wash the valuable client base to raise own brand the network to buy the market. In recent years the net buys the market the expense digit to grow by the geometric series,kids toys, especially take clothing shoes and hats product sales result as good.
Registers washes the valuable commercial city to be possible to discover that had more and more brand businesses to choose is washing the valuable commercial city start official flagship shop, tries the water as the Internet the first station. Li Ning, the superior clothes storehouse, reports good news the bird, Jake Jones, ONLY and so on domestic and foreign brands appears in abundance is washing the valuable shopping crowd at present,creative baby gifts, the clothing enterprise's growth is especially considerable.
At the beginning of the month, the Danish fashionable clothing group damask silk sends the company to serve under somebody's banner the brand VEROMODA brand also to announce that the debarkation washes the valuable commercial city. Before this, the damask silk sent serves under somebody's banner two big brand Jack&Jones, ONLY to wash the valuable official flagship shop one after another to be already open for business. At present these two big brand's line the sales volume already separately broke through more than 500 ten thousand Yuan achievements last month.
Makes the variation management with the line under
Reporter in the interview found that although the brand special counter also promotes according to the season and the holiday discounts and so on promotion methods,girl dresses, but generally speaking, on-line commodity will have the price superiority. How then the business and does come to be balanced the net shop and the special counter benefit, both can develop the network to sell the platform, does not cause the special counter business to come under the influence.
If you do not do, your competitor, your village in a mountainous area edition can on-line continue to carve up your market. Hundred Li group electronic commerce operation inspector general Hu Chenrong expressed. Under hundred Li line's business model is the multi-brand management: Hundred Li, day kindness, thinks adds the chart, Senda ......The different brand locates in the different segmentation market. Hu Chenrong indicated that they the brand group's concept graft the line under on-line. Now hundred Li's commercial cities wash Xiu on-line, is forming by the innet brand group primarily, namely refers to specially in on-line channel sale. Moreover, the brand group's control is flexible, may also walk under the line the most best-selling design style, may also make the discrimination with the line under style, thus under reduced line political line conflict.
This also means that is not the thing which on-line sells certainly must walk the low price strategy, but is must make the discrimination with the line, found the different superiority. The consistent product wants the common control with the line under own price system, the new product full rate sells, pasts the season discounts; But the network donates specially, may use brand own drive force fully, makes the variation management with under another set of fixed price strategy and the line.
The entity shop was still an aorta
Washes valuable net CFO concurrently to wash valuable commercial city person in charge Mr. Zhang Yong to point out that the traditional apparel industry and Internet's union is ultimately. The well-known brand product net will sell turns into one of for future electronic commerce tendencies.
Speaking of the present situation, although the net shop rises rapidly, but the entity shop is still the aorta which the enterprise sells, but the net shop is from vitro injection nourishing cream. The professional generally believe that along with network shopping's rapid rising, in the near future, between the electronic commerce platform and the entity shop's contradiction will be inevitable, to be how balanced between the electronic commerce platform and the entity shop contradiction, is suspends in front of many enterprise's examination questions.
At present many enterprise general to make the principle is enables the electronic commerce platform to become the enterprise to past the season or the promotional material sales platform. But the achievement pasts the season or the promotional material sales platform merely, obviously is only an expedient measure, will not conform to the electronic commerce future trend of development. Compared the entity shop, the electronic commerce platform still had at present many hopes to attain the place with difficulty. Because the net buys is mainly completes through the network and the telephone, although this can bring the shopping to the consumer the convenience, but also caused the consumer was unable when the purchase to experience the concrete commodity by oneself. This kind of difference caused between the entity shop and the net shop had the space which coordinated mutually.
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